A Piece written in 2017
Best of Sligo has gone from strength to strength since its creation in 2016. Started as a voluntary project to promote Sligo across social media, the beauty of Sligo has been embraced by people across the globe who continue to engage with images and videos shared on Best Of Sligo.
U Media – Digital Marketing Agency has been curating the content on Best Of Sligo for those two years as a project to enhance the online presence of County Sligo. U Media looked to utilise successful marketing and social media techniques to increase the reach of the social media platforms and help promote Sligo further afield. While doing research on the number of people who had been reached by Best Of Sligo in 2017, the conservative estimate is staggeringly over 2.5 million people in 2017!
Over 2 million people saw the Facebook Page, with the help of some incredible images and a number of viral videos. The conservative estimate is over 500,000 people viewed the Instagram account. These figures do not include the Snapchat or Twitter accounts which have also grown rapidly since their creation.
It is an incredible achievement for this voluntary project to continue to grow and increase the audience that is seeing the beauty and all that Sligo has to offer. The high standard of photography and videography in Sligo, mixed with a loyal community of people who want to promote Sligo has contributed enormously to the success of Best Of Sligo.
U Media look forward to extending this reach even further in 2018 and also extending the reach through further creative projects.
U Media – Digital Marketing Agency